1. About.com:
BusinessWire: Multi-Channel Companies Will
Dominate B2C Internet Sales by 2002
"'Consumer use of the Internet for product
research will grow, but the majority of
sales will still close in stores where
consumers can touch products and take them
home immediately...'" (7/18/00)
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2. Business
2.0: The 'Store' Is Everywhere
"Consumers move seamlessly (and stealthily)
from one channel to another when shopping.
For you to be where they are, you need to be
almost everywhere." (1/01)
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3. CRM-forum.com:
Multi-Channel Retailing
White paper focusing on the use of
cross-channel customer interaction
management to profitably leverage multiple
channels. Adobe Acrobat required. (1/00)
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4. CyberAtlas:
Future of E-tail Lies With Multi-Channel
Retailers
"'The game is not over, and real-world
stores still matter...But the winners will
be those that master multi-channel marketing
and sales, not those that play only in the
real-world stores.'" (7/18/00)
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5. E-Commerce
Times: E-tail Invades the Real World
"Retailers are increasingly bringing the
Internet into brick-and-mortar stores in the
form of Web kiosks that allow customers to
shop online at the store's e-tail
counterpart." (2/12/01)
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6. FT.com:
The 'Any3' Retail World is Still Some Way
Off
"Retailing today, say the commentators, is
'any3' or 'Martini' - anytime, anyplace,
anywhere: a marketplace where shoppers can
browse the web, buy in store, order via the
TV or deliver unwanted returns to the
nearest real-world branch."
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7. InternetRetailer:
The Malling of the Web
"Once thought a threat, the Internet is now
serving shopping centers." (5/02)
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8. New
York Times: E-Commerce Report: TV-Web Link
Succeeds in Shopping
"While television networks have struggled
with their e-commerce initiatives, analysts
still see potentially successful synergies
between TV and the Web." Free registration
required. (4/16/01)
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9. Red
Herring: Victoria's Secret Reveals Skimpy
Web Strategy
"Web stores may not replace physical stores,
but with more consumers moving online,
old-line retailers need Web stores -- the
reason VictoriasSecret.com is plugged on
store bags, TV ads, package inserts, and in
380 million print catalogs..." (10/12/00)
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10. Retail
Info System News: The New Face of
Multi-Channel Retailing
"...a new breed of retailer is emerging.
These are startup companies that focus on
customers first and channels second. They
identify a market niche, and then determine
how to reach that market." (10/00)
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11. Stores:
Retailing Without Wires
"While many questions about wireless
technology remain, it's beginning to look as
if retailers' multi-channel strategies will
have to include mobile commerce." (11/00)
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12. TechWeb:
Specialty Stores Fight Back
"Retailers are using the Web--once
considered a threat--to increase business."
(9/11/00)
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